bread and butter launch

BREAD & Butter international tradeshow for selected brands represents the strong, overall and global marketing and communication platform for international oriented enterprises in young, progressive contemporary fashion culture: jeans & urbanwear, sports & streetwear as well as streetcouture on a top-level

Having never visited a trade show before I didn’t quite know what to expect but before visiting the two facts that stuck in my head were

1) It was the old Berlin airport (so I thought it must be pretty big)

2) No students are allowed so I spent time developing and establishing contacts in the hope they would allow me to represent their company in Berlin.

Having interned once a week at Designer Forum, a trend research agency I was lucky enough to go on behalf of them and was given the task of researching for up and coming SS12, which I thoroughly enjoyed.

When arriving at the Bread and Butter launch we were led into the main arena and got a sneak at a few of the stalls being prepared for the next day, I couldn’t see the end of them and realised this was a big adventure and flat shoes were a must. 2manydjs and Berlin talent played at the launch with a circus acrobatic performance happening above our heads, BB needs to impress the buyers and press and vice versa, it felt quite surreal being there for a business and I hope to return when I have graduated for a company I am employed at.